Kose Corp, a large Japanese beauty player, has announced the purchase of Tarte Cosmetics, which it will use as an inroad to the U.S. market. Kose’s acquisition of a 93.5% stake in the company is said to be a deal worth $135 million. Tarte’s tagline is “high-performance naturals,” as the brand follows an environmentally responsible approach to ingredients and packaging. Sources say the brand is growing at 30% annually.

Kose is buying out Encore Consumer Capital’s entire stake in the American beauty company, as well as most of Tarte founder Maureen Kelly’s shares.

Kose said Tarte’s existing management will remain in place.

Kose’s portfolio of brands includes Cosme Decorte, Awake, Sekkisei, as well as licensing agreements for Jill Stuart and Paul Stuart.